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Surveys

Better Customer Care Through Superior Customer Intelligence

In an era of immense competition, customer satisfaction and operational excellence remain the only competitive advantages that differentiate a mediocre organization from a superior one.

At West Interactive, we believe customer satisfaction is the foundation of every business.   Through Insight, you are able to maximize the value of your customer relationships by instantaneously capturing your callers’ impressions of your company.  Insight is no ordinary customer satisfaction survey product; it is designed to give you the ability to evaluate your agents on their customer interactions, improve first-call resolution, expand your product feedback and increase customer satisfaction.

Insight gives you the ability to deliver real-time customer satisfaction surveys on inbound calls to customers who choose to participate.  There is no need to create multiple databases and manually collect data from different sources and locations; you are able to view and control the entire survey reporting process in real-time, via a user-friendly web portal. Delivered immediately upon completion, the data is accurate and in the customer's own words, allowing for the true voice of the customer to be heard.  Unlike other IVR survey options, the agent is unaware of the call center customer satisfaction survey offering; therefore, there is no bias in their delivery of service.

Insight offers a range of features to help analyze customer relationships and improve customer service, including:

  •  Network based for easy integration
  •  Immediate post-call agent surveys
  •  Customer chosen participation
  •  The IVR survey is anonymous to the agent
  •  Minimal time commitment by the customer
  •  Real-time delivery of results
  •  Web-based reporting
  •  100% call recording
  •  Customer verbatims

Customer satisfaction may seem easy to understand, but it is often difficult to define and even more difficult to measure.  With Insight, you learn more about what your customers are saying about you and what matters most to them.  By boosting customer satisfaction, you will see improvements that translate into additional revenue per customer, greater bottom-line profits, increased retention and reduced call handling costs.

Contact West Interactive today to learn more about improving your customer satisfaction through Insight. Call 1-800-841-9000 or contact by email.

 
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